Email gate
The viewer gives an email before the video plays. Best for valuable content such as a webinar recording or a detailed demo.
Videos guide · Updated 5 November 2026
How to generate leads with video.
To generate leads with video, put a form or a call to action inside the player: an email gate before a valuable video, a form at the moment interest peaks, or a button on the end screen. Then send each lead to your CRM and follow up first with the people who watched the most.
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Capabilities
Everything Videos ships with.
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Recorder and Chrome extension
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Branded player
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Calls to action and lead forms
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Analytics and A/B tests
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What is video lead generation?
Video lead generation means using your videos to collect contact details from interested viewers, instead of only counting views. The form or button sits inside the player, so the viewer acts while they are paying attention rather than scrolling down to find a link.
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What are the ways to capture leads in a video?
There are three common patterns, and you can mix them.
In-video form
A form appears at a set moment, for example when you mention the offer. The viewer can usually skip it.
End-screen call to action
A button or form after the video, for viewers who watched to the end and are the most interested.
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When should you gate a video?
Gate a video when the viewer clearly gets something worth an email: training, a full product tour, a recorded event. Leave awareness videos open, because a gate hides them from people who would have watched and shared them.
A common middle ground is a short open teaser that ends with a form for the full version.
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How do you follow up on video leads?
A lead from a video comes with context: which video they watched and how much of it. Use it.
- Send each new lead to your CRM straight away, with the video it came from.
- Contact the people who watched most of the video first.
- Mention the video in your first message, so it doesn't read like a cold email.
- Compare which videos bring in leads, and A/B test the ones that don't.
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How does Flaxxa Videos capture leads?
Flaxxa Videos adds forms and calls to action inside its player, at any moment or on the end screen, and can ask for an email before a video plays. Every lead lands in one Leads list with the video it came from, ready to export or send on by webhook to Zapier, Make or your CRM.
FAQ
Video lead generation: common questions
Yes. A video platform with lead capture can show a form inside the player, or ask for an email before the video plays.
Put it to work
Videos features for this
Video Lead Capture
Capture leads inside your videos: an email gate before or during playback, lead forms on the end screen, one Leads list, CSV export and a CRM webhook.
Interactive Video
Make videos interactive: seven kinds of call to action, polls and quizzes inside the player, at any moment or on the end screen, plus comments and likes.
Video Analytics
Video analytics for every video: views, unique viewers, watch time, completion, device, browser, country, live viewers, CTA clicks and A/B tests.
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