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WhatsApp Business API for teams that sell and support.

Flaxxa is a Meta Tech Partner. Connect your number through Meta's Embedded Signup, broadcast to customers who opted in, answer with a chatbot that reads your knowledge base, and take payments through your own Razorpay, Stripe or PhonePe account. One inbox and one bill.

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Meta Tech Partner
Broadcast · 12.5K reached
AI handed off
98% open rate
AM

Aanya Mehta

online

VIP

When will my order #18429 ship?

14:02

Shipped this morning. Tracking: TRK-1842 ✅

14:03

TInsert template…Send
WhatsApp open rate
98%
AI chatbot languages
14
Countries where WhatsApp is available
180+
Workspaces on Flaxxa
20K+
Why WAPI

The case for Flaxxa WAPI.

Built on Flaxxa, so sign-in, billing, your team and the audit log are shared with the other Flaxxa apps: one workspace, not separate vendors stitched together. Read the full case →

Shared inbox

One inbox. Every agent. Every device.

Multi-agent inbox with automatic assignment (round-robin or least busy), internal notes, labels and the customer's details beside every chat, without tab-hopping.

Every agent works from the same number at once. A chat assigned to an agent stays with that agent until it's transferred or released, so two people don't answer the same customer.

one-inbox-every-agent-every-device.flaxxa.com
AM

Aanya Mehta

online · +91 98xxx xxx12

VIP2 orders

Hi! When will my order #18429 ship?

14:02

Hi Aanya — let me check.

14:02

It shipped this morning. Tracking: TRK-1842.

14:03

Oh great, thank you!

14:04

TInsert template…Send

Meta Tech Partner

Connect your number from inside Flaxxa.

Flaxxa is a Meta Tech Partner — you connect your own WhatsApp Business account to the official WhatsApp Business API through Meta's Embedded Signup, not through a wrapper around Twilio or another reseller.

You connect your number through Meta's Embedded Signup without leaving Flaxxa, and your approved templates sync from Meta. New templates are written, checked and submitted from the same place.

connect-your-number-from-inside-flax.flaxxa.com

Numbers · 4 active

+ Add
  • 🇮🇳

    Acme Support

    +91 80-4567-1011

    Live

    184K / mo

  • 🇮🇳

    Acme Diwali Campaigns

    +91 80-4567-1012

    Live

    92K / mo

  • 🇺🇸

    Acme US (West)

    +1 415-555-2014

    Live

    14K / mo

  • 🇦🇪

    Acme ME

    +971 4-558-9012

    Pending

    —

Routing rules · +91 80-4567-1011

  • if lang = hi/ta/te

    → India support team

  • if tag = vip

    → VIP queue · skip routing

  • if campaign = diwali

    → Diwali Campaigns inbox

Connected via Embedded Signup

Display name + template approvals + Meta verification handled for you.

AI handoff

Bots that don't sound like bots.

The bot looks up the answer in your knowledge base before it replies, so it answers from your content instead of making things up. When the knowledge base has nothing, the chat goes down the no-answer path, normally to a person who sees the whole conversation.

It runs on Flaxxa AI, the AI layer shared by every Flaxxa app, and AI replies count against your plan's monthly AI allowance.

bots-that-dont-sound-like-bots.flaxxa.com
🤖

Aanya M. · WhatsApp

AI handling · Threshold: 70%

Auto-resolving

Hi, can I return shoes I bought 14 days ago?

13:02

AI

Yes — orders placed within the last 30 days are eligible for free returns. I can start the return for you. Confirm order #?

13:02

94% confident cited help.flaxxa.com/returns

#A-18429

13:03

AI

Got it — initiated return for order #A-18429. The pickup is scheduled for tomorrow. Want a reminder?

13:03

91% confident

Also, can you change my registered phone number?

13:04

Confidence 38% — handing off to a human.

Phone-number changes need ID verification. Routed to: Priya · KYC team

Procurement-grade

SAML SSO, SCIM and an audit log, built in.

SAML 2.0 single sign-on, SCIM 2.0 user provisioning, two-factor login and a workspace audit log are part of the Flaxxa platform that WAPI runs on.

Flaxxa is SOC 2 and ISO 27001 compliant, which answers the first questions most security reviews ask.

saml-sso-scim-and-an-audit-log-bui.flaxxa.com

Security & compliance

Workspace · Acme

Admin

Identity Verified

Ok

SAML 2.0 · Okta

acme.okta.com/app/flaxxa

SCIM 2.0JIT provisionEnforced

Audit logWorkspace

Single sign-on

Agents sign in through your identity provider.

  • SAMLOkta Active
  • SAMLAzure ADAvailable
  • SAMLGoogle WorkspaceAvailable

SOC 2 · ISO 27001

Flaxxa is SOC 2 and ISO 27001 compliant.

How WAPI works

Three steps from sign-up to first message sent.

  1. Connect your number

    Sign in with Meta through Embedded Signup inside Flaxxa, choose your business and number, and set the display name. Your existing templates sync from Meta.

  2. Inbox + automations live

    Invite your team to the shared inbox and choose how chats are assigned. The AI bot, broadcasts, automations and payments are switched on from the same workspace, with no separate vendors.

  3. Track every message

    Each message's delivery and read status, each broadcast's results and every reply sit on the customer's conversation. One bill for the platform, one record per customer.

Capabilities

Everything Flaxxa WAPI ships with.

The core capabilities at a glance. The full feature catalog breaks each one down.

01 / 06

1

Shared team inbox

One inbox, every agent, every device

Chats assigned round-robin or to the least busy agent, or picked up by hand. Internal notes, labels and quick replies built in, with the customer's details beside each chat.

02 / 06

2

Broadcasts + templates

Broadcast to opted-in customers, tracked to the reply

Meta-approved marketing, utility and authentication templates. Schedule sends to segments that update on their own, personalise each message with variables, and watch delivery, read and reply counts.

03 / 06

3

AI chatbots

Bots that don't sound like bots

Answers from your knowledge base in 14 languages, with a handoff to a person when it has no answer. Combine it with flows for bookings, payments and lead capture. Runs on Flaxxa AI.

04 / 06

4

WhatsApp Pay

Checkout in chat. Settle to your account

A payment step in a flow sends a checkout link from your own Razorpay, Stripe or PhonePe account, waits for the payment and carries on once it's paid. Money settles straight to your gateway account.

05 / 06

5

Developer API

REST API + signed webhooks

Send messages, manage templates and contacts, and receive delivery and reply events from your own software, with API keys scoped to WAPI and HMAC-signed webhooks.

06 / 06

6

Automations

Triggered flows across the journey

When a customer messages, taps an ad or an event arrives from your store or systems, start a WhatsApp journey. Visual flow builder with questions, buttons, conditions, delays, API requests and handoff steps.

Go deeper

WAPI feature deep-dives

By industry

Flaxxa WAPI for your team.

Pick the playbook that maps to your operation. Each one walks through how teams in that industry put WAPI to work.

FOR D2C ECOMMERCE CX TEAMS

WAPI for D2C ecommerce

WhatsApp for D2C brands: catalog, in-chat UPI checkout, abandoned-cart recovery and order updates, with Shopify and WooCommerce connectors.

Cart reminders with a checkout link
Auto
WhatsApp open rate
98%
Number for orders and support
One

Read playbook

FOR EDTECH + COHORT SCHOOLS

WAPI for edtech

WhatsApp for schools, coaching institutes and edtech: admission follow-ups, class and fee reminders, parent updates and an AI chatbot in 14 languages.

Class and fee reminders
Auto
AI chatbot languages incl. Hinglish
14
Answers to common questions
24/7

Read playbook

FOR FINTECH + FINANCIAL SERVICES

WAPI for fintech

WhatsApp for fintechs, lenders and NBFCs: OTPs with authentication templates, KYC nudges, payment reminders and statements, with signed webhooks.

Native authentication tier
OTP
Signed webhooks
HMAC
and ISO 27001 compliant
SOC 2

Read playbook

FOR HOSPITALITY + TRAVEL

WAPI for hospitality

WhatsApp for hotels and travel brands: booking confirmations, pre-arrival check-in, in-stay requests and review collection on one automated journey.

Messages through the stay
Auto
AI answers routine questions
24/7
Countries where WhatsApp is available
180+

Read playbook

FOR REAL ESTATE TEAMS

WAPI for real estate

WhatsApp for real estate developers and brokers: instant replies to property leads, site visit bookings, brochures and follow-ups on one number.

Reply to every new enquiry
Instant
WhatsApp open rate for follow-ups
98%
Number for the whole sales team
One

Read playbook

FOR CLINICS + HEALTHCARE

WAPI for healthcare

WhatsApp for clinics, hospitals and diagnostic labs: appointment booking and reminders, report delivery, payments and patient support in one inbox.

Appointment reminders
Auto
WhatsApp open rate
98%
Payment links in the chat
UPI

Read playbook

The ecosystem

One platform. Many products. One bill.

Flaxxa WAPI ships alongside the rest of the Flaxxa ecosystem — install only what you need.

FAQ

Common questions about Flaxxa WAPI.

Frequently asked questions

Yes. Flaxxa is a Meta Tech Partner: you connect your own WhatsApp Business account to the official WhatsApp Business API through Meta's Embedded Signup, and Meta bills that account directly. It isn't a wrapper around Twilio or another reseller.

Get started in minutes

Get started with Flaxxa WAPI

WhatsApp Business at scale — without the Meta headache. — start free in minutes, no credit card.

Free plan · No credit card · Cancel anytime

WhatsApp open rate
98%
AI chatbot languages
14
Countries where WhatsApp is available
180+