Instant greeting
Every person who taps the ad gets a reply in seconds, day or night.
WAPI · Click-to-WhatsApp ads
Click-to-WhatsApp ads that turn clicks into conversations.
Click-to-WhatsApp ads open a chat with your business instead of a web page. With Flaxxa WAPI, every person who taps gets an instant greeting, a few qualifying questions and a handoff to your sales team, and each conversation remembers the ad it came from.
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Capabilities
Everything WAPI ships with.
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Shared team inbox
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Broadcasts + templates
✦
AI chatbots
⌬
WhatsApp Pay
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Developer API
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Automations
The full feature list→ Start free
- Greeting for every ad click
- Instant
- WhatsApp open rate for follow-ups
- 98%
- Each chat keeps the ad it came from
- Ad
- Qualifying questions as in-chat forms
- Flows
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Why do businesses need click-to-WhatsApp ads?
A click-to-WhatsApp ad does its job the moment someone taps it: they are in your chat, ready to talk. The money is lost in the next few minutes, when nobody answers, or a busy agent replies an hour later to someone who has moved on.
Ad leads need an answer in seconds, a few questions to sort the buyers from the browsers, and a clear route to the right person.
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How do click-to-WhatsApp ads work?
Point your Facebook or Instagram ad at your WhatsApp number in Flaxxa WAPI. When someone taps it and sends a message, a flow starts straight away: it greets them, asks what you need to know, and routes qualified leads to a sales agent in the shared inbox.
The conversation keeps the ad it came from, so your team sees the context and you can see which ads bring in real leads and sales.
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What can you do with click-to-WhatsApp ads?
What you get for click-to-WhatsApp ads.
Qualifying questions
Ask budget, location or need with buttons and WhatsApp Flows forms.
Route to sales
Qualified leads go to the right agent in the shared inbox.
Ad on the conversation
Each chat keeps the ad that started it, for your team and your reports.
Follow-ups
Leads who opted in get reminders and offers through approved templates.
Catalog links
Send ad leads straight to the products they asked about.
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What are the benefits of click-to-WhatsApp ads?
What teams notice when ad leads land in WhatsApp.
- No lead waits for a reply, because the greeting is automatic.
- Sales talks to people who are ready, because the flow has already asked the questions.
- You can see which ads bring conversations and which bring sales.
- Leads who didn't buy can be followed up on WhatsApp, where they read their messages.
Keep exploring
More WAPI capabilities
Automation
Automate WhatsApp with a visual flow builder, event triggers, WhatsApp Flows and click-to-WhatsApp ads. Connect Shopify and WooCommerce. No code needed.
WhatsApp Flows
Use WhatsApp Flows for bookings, lead capture, surveys and sign-ups customers complete inside the chat, then act on the answers automatically.
Shared Team Inbox
One WhatsApp number, many agents: a shared team inbox with automatic assignment, internal notes and customer history, on the official WhatsApp API.
FAQ
Click-to-WhatsApp ads: common questions
Ads on Facebook and Instagram whose button opens a WhatsApp chat with your business instead of a website. The person who tapped starts the conversation, so you can talk to them right away.
Get started in minutes
Try Flaxxa WAPI free.
Spin up a workspace and put Click-to-WhatsApp ads through its paces.
Free plan · No credit card · Cancel anytime