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For D2C Ecommerce CX Teams

WhatsApp API for ecommerce: cart, checkout and recovery in one chat.

Flaxxa WAPI gives D2C brands one WhatsApp number for the whole order journey: customers browse your catalog, pay by UPI from a link in the chat, get order and delivery updates and are reminded about carts they left, all in one conversation.

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T+1h · Reminder

Hey Aanya 👋 your Stone 1500 is still in your cart — held for 24h.

T+24h · Discount

Here's a 10% off code: DIWALI10. Tap to checkout.

Pay ₹2,249

T+24h 02m · Confirmed

✅ Paid · Order A-18429 shipping tomorrow.

Auto

cart reminders · checkout link

Cart reminders with a checkout link
Auto
WhatsApp open rate
98%
Number for orders and support
One

01 / 04

What does the customer journey look like today?

A D2C buyer journey that ought to live in WhatsApp doesn't, because the tooling doesn't let it. The customer messages on Instagram (lead-gen tool A), the agent replies on WhatsApp (BSP tool B), the order is placed on the website (Shopify), the cart-abandoned drip fires from email (Klaviyo), and the refund happens via a Zendesk macro (tool D).

Five tools. Five invoices. Zero attribution. The marketing team has no idea which channel earned the order; the CX team has no idea which conversation unblocked the purchase; finance reconciles three different totals every month.

02 / 04

What does Flaxxa WAPI do for D2C brands?

WAPI brings those jobs onto one number. Catalog sync from Shopify (or WooCommerce, or your own DB) means customers browse and order in the chat. Checkout links from your own Razorpay, Stripe or PhonePe account take the payment from the conversation. Abandoned-cart reminders go out on WhatsApp instead of email, and the shopper's reply lands back in the same chat.

Shopify / WooCommerce catalog sync

Products and prices synced from your store, so customers see what you sell.

UPI checkout links

From your own Razorpay, Stripe or PhonePe account; card details stay with the gateway.

Cart-abandoned reminders

A wait you choose, then a reminder with the cart and a checkout link.

Order status updates

Webhook from your OMS fires WhatsApp template — shipped / out-for-delivery / delivered / delayed.

Returns in chat

Customers ask about a return in the chat and your team handles it there; refunds stay in your gateway.

Loyalty + repeat-purchase nudges

Repeat buyers get WhatsApp-first launch announcements through a segment of their own.

03 / 04

Tools WAPI can replace

Jobs that often sit in separate tools, and how WAPI covers them on one bill.

  • WhatsApp tool (Wati / Interakt / Twilio) — Flaxxa is itself a Meta Tech Partner.
  • Email cart-abandonment (Klaviyo / Mailchimp) — cart reminders on WhatsApp, with its 98% open rate.
  • Helpdesk (Zendesk / Freshdesk) — Flaxxa Desk handles the email side too, on the same workspace.
  • Order tracking widget (AfterShip / Parcel Panel) — replaced by template-driven status updates inside the conversation.

04 / 04

What results can a D2C team expect?

What changes when the order journey runs on one WhatsApp number.

  • Cart reminders get read, because WhatsApp messages are opened far more often than email.
  • Fewer tools and bills, because the BSP, the inbox and the reminders are one product.
  • Customers stay in one conversation from their first question to the delivery update.
  • Replies to every broadcast and reminder reach the same team inbox.
FAQ

WAPI for D2C Ecommerce CX Teams: common questions

Frequently asked questions

To share their catalog, take orders and payments in the chat, confirm and track deliveries, recover abandoned carts and handle returns, all on one number.

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