A 360dialog alternative with the operator tools included.
360dialog focuses on giving businesses and software partners API access to WhatsApp, with an inbox and sending tools on its Premium plan. Flaxxa WAPI gives you the official API as well as the tools your team works in every day: a shared inbox, broadcasts, automation, a built-in AI chatbot and payments.
Capabilities
Everything WAPI ships with.
Shared team inbox
Broadcasts + templates
AI chatbots
WhatsApp Pay
Developer API
Automations
Flaxxa WAPI vs 360dialog, feature by feature.
What 360dialog lists on its own website beside what Flaxxa WAPI does. Where their site doesn't say, the table says so.
At a glance
Flaxxa WAPI wins outright on 6 of 12 capabilities.
Capability-by-capability below — judge for yourself.
| Capability |  | 360dialog |
|---|---|---|
| Layer of the stack | ||
Official Meta partner | Tech Partner | Yes |
Operator UI (inbox / dashboards)advantage 360dialog's Inbox comes with its Premium plan and covers WhatsApp only (360dialog site, Nov 2026). | Yes | Premium plan |
Shipped AI botadvantage 360dialog says its inbox has no built-in chatbot builder; you connect one through Zapier, Make, n8n or a partner tool. | Yes | Not listed |
Shipped broadcast scheduleradvantage | Yes | Sendout (Premium plan) |
Shipped template builder | Yes | Yes |
Shipped WhatsApp Payadvantage | Yes | Via API (India) |
| Platform breadth | ||
Multi-product CX platform | 10+ products | Not listed |
Single customer recordadvantage 360dialog's inbox manages contacts with tags and connects a CRM through Zapier, Make or n8n. | Yes | Not listed |
Built-in helpdesk + email | Flaxxa Desk | Not listed |
| Pricing | ||
Meta's own message rates | Yes | Yes |
Markup on Meta's rates | 0% | 0% |
Operator UI includedadvantage | Yes | Premium plan only |
01 / 01
Why do teams switch from 360dialog to Flaxxa WAPI?
360dialog suits agencies and software builders who use its API to put their own product on top, and it charges Meta's rates with no markup. For a brand that wants the tools ready to use, its Premium plan adds a WhatsApp-only inbox and sending tools, but no built-in chatbot builder: chatbots and CRM come from Zapier, Make, n8n or a partner tool. WAPI is one workspace with the inbox, broadcasts, AI chatbot and payments built in, Meta's message rates and no markup from Flaxxa.
Other comparisons
Flaxxa WAPI vs the rest of the category
Flaxxa WAPI vs Twilio
A Twilio WhatsApp alternative with the inbox, broadcasts, chatbot and payments already built, plus a REST API and webhooks for your developers.
Flaxxa WAPI vs Wati
Looking for a Wati alternative? Compare Flaxxa WAPI and Wati on inbox, broadcasts, AI chatbot languages, WhatsApp payments and the wider platform.
Flaxxa WAPI vs Interakt
Looking for an Interakt alternative? Compare Flaxxa WAPI and Interakt on automation, AI chatbots, WhatsApp payments, compliance and onboarding.
Flaxxa WAPI vs 360dialog: common questions
360dialog focuses on API access to WhatsApp, with a WhatsApp-only inbox on its Premium plan. Flaxxa WAPI includes API access and the tools your team works in: shared inbox, broadcasts, a built-in AI chatbot and payments.
Switch from 360dialog in days, not quarters.
Native importer, free migration support, and a Free plan that lets you compare in your own workspace.
Free plan · No credit card · Cancel anytime