Visual flow builder
Flows with questions, buttons, conditions, delays, API requests and handoff steps. No code required.
WAPI · Automation
WhatsApp automation that runs your journeys for you.
WhatsApp automation in Flaxxa WAPI sends the right message at the right moment without anyone pressing send. Build journeys in a visual flow builder, start them from events like an abandoned cart, a click-to-WhatsApp ad or a failed payment, collect answers with WhatsApp Flows and hand off to an agent when a person is needed.
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Capabilities
Everything WAPI ships with.
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Shared team inbox
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Broadcasts + templates
✦
AI chatbots
⌬
WhatsApp Pay
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Developer API
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Automations
The full feature list→ Start free
- WhatsApp open rate
- 98%
- Replies in 14 languages from your knowledge base
- AI
- Code needed to build a flow
- No
- Hand-off to your team inbox
- Live
01 / 04
Why do businesses need WhatsApp automation?
Most WhatsApp messages a business sends are predictable. The order was placed, so send the confirmation. The cart was left behind, so send a reminder an hour later. The payment failed, so send a retry link. The lead came from an ad, so ask what they need.
Done by hand, these messages arrive late or not at all. Done with a patchwork of tools, they arrive from the wrong number, in the wrong language, with no link back to the conversation your team is already having with that customer.
Automation fixes the timing, but only if it lives where the conversation lives: on the same number, in the same inbox, with the same customer record.
02 / 04
How does WhatsApp automation work?
Every automation in Flaxxa WAPI is a flow with a trigger and steps.
The trigger is what starts it: an incoming message or keyword, a tap on a click-to-WhatsApp ad, an event from Shopify or WooCommerce (order placed, shipped, cart abandoned), or any event your own systems send through the API, such as a failed payment or an updated ticket.
The steps are what happens next. Send an approved template or a WhatsApp Flow, wait for a reply or a set time, branch on the answer or on what you know about the customer, tag them, update their record, and hand the chat to the right agent when a person should take over. An AI step can answer questions from your knowledge base along the way, and every reply lands in the shared inbox.
03 / 04
What can you do with WhatsApp automation?
What you can build with WhatsApp automation in Flaxxa WAPI.
Event triggers
Cart abandoned, order shipped, payment failed, ticket updated: start a WhatsApp journey from any event in your stack.
WhatsApp Flows
In-chat forms and screens for bookings, lead capture, surveys and sign-ups, with the answers feeding your automations.
Click-to-WhatsApp ads
Greet and qualify every shopper who taps your ad, then route good leads to sales.
Shopify + WooCommerce
Order and cart events from your store trigger confirmations, shipping updates and cart reminders automatically.
Human handoff
When a person is needed, the chat moves to the shared inbox with the flow's context attached.
AI replies
An AI step answers from your knowledge base in 14 languages, including Hindi and Hinglish.
04 / 04
What are the benefits of WhatsApp automation?
What teams notice once their WhatsApp journeys run on their own.
- Order, shipping and payment messages go out on time, every time, without anyone watching a queue.
- More abandoned carts come back, because the reminder arrives while the shopper still cares.
- Ad leads get an answer in seconds instead of waiting for someone to notice them.
- Agents spend their time on conversations that need a person, with the history already in front of them.
Keep exploring
More WAPI capabilities
Broadcasts
Send bulk WhatsApp broadcasts officially with Meta-approved templates: segments, personalisation, paced sending, scheduling and read and reply rates.
AI Chatbots
An AI WhatsApp chatbot that answers from your knowledge base in 14 languages, including Hindi and Hinglish, and hands off to an agent.
Templates
Build WhatsApp template messages, submit them to Meta and track approval live. Marketing, utility and OTP templates, checked before you submit.
FAQ
Automation: common questions
Build a flow in Flaxxa WAPI's visual builder and choose what starts it: a customer message, a keyword, a click-to-WhatsApp ad, or an event such as an abandoned cart or a failed payment. The flow sends the right template, waits, branches and hands off to an agent when needed.
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