Why teams choose Flaxxa WAPI as their WhatsApp API provider.

A B2C team running WhatsApp at scale is often paying several separate vendors for one customer journey. The BSP for the API. The inbox tool because the BSP's UI is incomplete. The bot vendor because the BSP's bot is a glorified FAQ. The broadcast tool. The catalog widget. The cart-recovery email tool. Maybe Zendesk for everything else.

Each vendor has its own bill, its own data model, its own customer record, and its own audit log. Reconciliation becomes a quarterly project. The data team can't answer "did the WhatsApp campaign earn revenue?" without a multi-day SQL hunt across three exports. The CX team has no idea which conversation drove the order.

Sprawl isn't a cost problem; it's a coherence problem. The fix isn't a cheaper vendor — it's fewer vendors.

WAPI is the WhatsApp surface inside a platform that includes Desk (helpdesk), CRM, Flaxxa AI and email marketing with Mails. They share the same workspace contacts, the same audit log and the same bill.

The operational consequence is large. A customer who emailed your helpdesk and then placed an order on WhatsApp is one contact — not two records to be reconciled.

The procurement consequence is also large. One vendor passes the security review once. One contract. One bill. One audit log. The line items security reviews ask about — SOC 2 and ISO 27001, SSO, SCIM and the audit log — come with the platform.

Two layers, transparent.

• Meta's per-message rates — Meta bills your WhatsApp Business account directly, and Flaxxa adds 0% markup.
• Your Flaxxa plan for the platform, billed in INR or USD. Plans and what each includes are on the pricing page.
• Start on the Free plan with no credit card. A paid plan's free trial, where it has one, is charged at its price when it ends unless you cancel first.