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WAPI · Templates

Build WhatsApp template messages and get them approved.

WhatsApp template messages are the pre-approved messages businesses send first. In Flaxxa WAPI you build them with headers, variables and buttons, have them checked against Meta's rules, submit them and watch the approval status update.

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wapi.flaxxa.com / templates

Template library · 47

+ New

  • order_shipped

    Utility · 38,402 sends

    Approved

  • cart_abandoned

    Marketing · 12,118 sends

    Approved

  • otp_login

    Authentication · 184,002 sends

    Approved

  • diwali_repeat_v3

    Marketing · — sends

    In review

  • kyc_reminder

    Utility · — sends

    Rejected

Preview · order_shipped

📦 Your order is on the way!

Hi {{1}}, your order {{2}} shipped this morning.

Tracking: {{3}}

Track packageReply to support

Categories

Marketing · Utility · Auth

Languages

14 incl. Hindi, Tamil

Meta categories supported
3
Meta's rules checked before you submit
Checks
Approval status polling
Live
Variants with significance
A/B

01 / 04

Why do businesses need WhatsApp template messages?

Templates are how WhatsApp Business API actually works. Outside the 24-hour customer-care window, every outbound message must be a Meta-approved template. Meta categorises them — Marketing, Utility, Authentication — and bills each category at a different rate.

Most BSP tools treat templates as an afterthought. You write them in a textarea, submit them via a separate flow, wait an unknowable amount of time for Meta to approve, and check back manually for the verdict. If Meta rejects, you get a generic reason. If you want the same message in Hindi, you write it again from scratch.

The right design treats templates as first-class: a visual builder, checks against Meta's rules before you submit, approval status that updates on its own, and A/B variants with statistical-significance reporting.

02 / 04

How do WhatsApp template messages work?

WAPI's template builder is a visual editor — body, header, footer and interactive buttons in one place, with variable placeholders numbered for you. You pick a category (Marketing, Utility or Authentication); putting order and booking updates in Utility keeps them off the higher marketing rate.

Before anything is saved or submitted, the template is checked against Meta's rules: component limits, variables and their examples, and how buttons are set up. Problems that would get it rejected are shown to you first. When you submit, Flaxxa sends it to Meta and picks up the verdict; the status (in review, approved or rejected) updates in the UI, with Meta's reason if it is rejected.

Meta approves templates per language. To send the same message in Hindi or Tamil, add that language version of the template and submit it; each version is approved on its own.

03 / 04

What can you do with WhatsApp template messages?

What ships with the template builder.

Visual builder

Header, body, footer and buttons in one editor, with variable placeholders numbered for you.

Pre-submit checks

Component limits, variables and button rules are checked against Meta's guidelines before you submit.

Live approval status

Status updates without you refreshing the dashboard, with Meta's rejection reason when there is one.

Language versions

Add a version of a template for each language you send in; Meta approves each one.

A/B variants

Split traffic across template variants with statistical-significance reporting at campaign completion.

Interactive elements

Quick-reply buttons, URL buttons, list messages — all rendered as native WhatsApp interactives.

Category choice

Marketing, Utility or Authentication, which decides how Meta prices the template.

04 / 04

What are the benefits of WhatsApp template messages?

What changes when templates stop being a chore.

  • You stop checking Meta's dashboard by hand, because the approval status comes to you.
  • Fewer rejections, because templates that break Meta's rules are caught before you submit.
  • Each language version is written and submitted from the same place as the original.
  • A cost estimate before each broadcast, by template category, helps you plan spend.
  • A/B variant testing on templates becomes a normal part of campaign work instead of an annual experiment.
FAQ

Templates: common questions

Frequently asked questions

A message format Meta approves in advance. Businesses use templates to start conversations or message customers outside the 24-hour window after the customer's last message.

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