WhatsApp Business API use cases, from first sale to support.
How teams use the WhatsApp Business API with Flaxxa WAPI: sales follow-ups, order updates, cart recovery, payments, support and reminders.
By industry
How teams use WAPI.
Real teams. Real workflows.
Tap a card to read the full industry playbook — channels, integrations, KPIs, and the rollout plan we use with that vertical.
D2C ecommerce
PlaybookWhatsApp checkout, recovery, post-purchase — one inbox.
Catalog browsing, checkout links, abandoned-cart reminders and order updates all on one number, each on the customer's conversation.
- Cart reminders with a checkout link
- Auto
- Open rate
- 98%
- Number for orders and support
- One
See full D2C Ecommerce CX Teams playbook →
Edtech & cohort schools
PlaybookLead → enrollment → batch reminders, fully automated.
Counsellor flows and an AI chatbot that answers in 14 languages. Class reminders, fee reminders, alumni nurture — fired by attendance + class-schedule events.
- Class and fee reminders
- Auto
- AI chatbot languages
- 14
- Answers to common questions
- 24/7
See full Edtech + Cohort Schools playbook →
Fintech & financial services
PlaybookKYC reminders, OTP, statement delivery — secure templates.
Authentication-tier templates with HMAC webhooks. Card payments handled by the payment provider. A full workspace audit log.
- Native template tier
- OTP
- Signed webhooks
- HMAC
- Workspace audit log
- Audit
See full Fintech + Financial Services playbook →
Hospitality & travel
PlaybookBooking → check-in → review collection — one journey.
Pre-arrival check-in, in-stay support, post-departure feedback — auto-fired across the booking lifecycle. Connects to your property system through the REST API.
- Messages through the stay
- Auto
- AI answers routine questions
- 24/7
- Countries where WhatsApp is available
- 180+
See full Hospitality + Travel playbook →
Flaxxa WAPI use cases: common questions
Businesses use it to message customers at scale: marketing broadcasts, order and delivery updates, appointment and payment reminders, OTPs, sales conversations and customer support, with many agents on one number.
See Flaxxa WAPI in your own workspace.
Spin up a workspace and walk through the use case that maps to your team.
Free plan · No credit card · Cancel anytime