Flaxxa brand assets and logo
Download the Flaxxa logo for light and dark backgrounds, and find the colour palette, typefaces and voice guidelines used across Flaxxa and its 15 apps.
Where can I download the Flaxxa logo?
Right here. The colour X mark with the black wordmark is the main logo. On dark surfaces, use the negative version, where the wordmark turns white.
On light surfaces
PNG · 521×102 · transparent
On dark surfaces
PNG · 604×113 · white wordmark
Do
- Use the colour wordmark on light surfaces.
- Use the negative variant on dark surfaces — the X mark stays in colour, the wordmark goes white.
- Maintain at least 16px of clear space on every side.
- Use the brand SVG/PNG file directly — never re-trace it.
Don't
- Don't recolour the wordmark or the X mark.
- Don't apply drop shadows, glows, or strokes.
- Don't stretch or skew — preserve the original aspect ratio.
- Don't place on busy photography without a backdrop.
What colours does Flaxxa use?
Tokens are exposed as CSS variables under [data-product="core"]. Tailwind utilities like bg-flx-brand resolve through these tokens, so per-product themes inherit the same component layer.
Brand Primary
#182056
--flx-brand-primary
Brand Accent
#4F66FF
--flx-brand-accent
Brand Soft
#E0E6FF
--flx-brand-soft
Brand Ring
#7C91FF
--flx-brand-ring
Ink
#090E1F
--flx-color-ink
Muted
#5A6684
--flx-color-muted
Surface
#FFFFFF
--flx-color-surface
Line
#E2E8F0
--flx-color-line
What fonts does Flaxxa use?
Three families: one for headlines, one for body text and the interface, and one for code. All three load from Google Fonts.
Display & headlines
Plus Jakarta Sans
Aa Bb Cc 123
font-flx-display
Weights: 500 / 600 / 700 / 800
Body & UI
Inter
Aa Bb Cc 123
font-flx-sans
Weights: 400 / 500 / 600 / 700
Code & data
JetBrains Mono
Aa Bb Cc 123
font-flx-mono
Weights: 400 / 500 / 600
How should Flaxxa copy sound?
Four principles every piece of Flaxxa copy passes through — from a tooltip to a press release.
01
Operator-first
We talk to the person doing the work, not the person buying for the team. Concrete verbs over corporate nouns.
02
Quantified, not vague
A claim worth making is a claim worth measuring. We lead with the number, name the trade-off, then explain.
03
No vendor theatre
No buzzwords, no synergies. Say what a feature does for the person using it, in plain words. Plain language wins.
04
One ecosystem
Every product carries the Flaxxa Core brand on its back — colour shifts, voice doesn't. We're one company with one promise.
Does each Flaxxa app have its own brand?
Yes. Each of the 15 apps carries its own accent palette and shares the Flaxxa typefaces and voice.
Flaxxa Desk brand
Helpdesk software that keeps every customer answered: one queue for email, chat, forms and the portal, with an AI Copilot that drafts and a person who decides.
Open brand page →
Flaxxa Pulse brand
Your team's conversations, docs and follow-ups, live in one place.
Open brand page →
Flaxxa AI brand
Every AI tool in one workspace: chat, writing, images, video and voice, paid from one credit balance.
Open brand page →
Flaxxa WAPI brand
WhatsApp at enterprise scale — fast templates, shared inbox, and broadcasts that actually convert.
Open brand page →
Flaxxa Mails brand
Every email account you own, in one calm inbox: read, found and answered from the right address.
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Flaxxa Calendar brand
Scheduling inside your workspace: booking pages, honest availability, team round-robin and reminders.
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Flaxxa Mailcleaner brand
Know an address is real before you send to it: email verification and list cleaning, paid from the same credit balance as the rest of Flaxxa.
Open brand page →
Flaxxa Social brand
One composer for every network you post on: write, schedule, publish and measure without tab-hopping.
Open brand page →
Flaxxa Writer brand
Research-grade, brand-grounded writing — every claim traced.
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Flaxxa Videos brand
Record, host and share videos that turn viewers into customers — and see how every video does.
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Flaxxa Stage brand
Interactive product demos that move: record your product in Chrome, direct it like a show, and see how far your audience gets.
Open app page →
Flaxxa Sign brand
Contracts signed, tracked and archived, by hand in the app or straight from your own software.
Open app page →
Flaxxa CRM brand
Every lead on one board, scored, followed up and moved to won.
Open app page →
Flaxxa Webinar brand
Webinar software that runs live, evergreen and just-in-time webinars, from the registration page to the replay.
Open app page →
Flaxxa Tasks brand
Lists, boards and due dates that scale from a personal to-do to a small team's plan, without becoming a second job.
Open brand page →
Flaxxa brand questions
On this page. There is a colour version for light backgrounds (PNG, 521×102) and a negative version with a white wordmark for dark backgrounds (PNG, 604×113), both with transparent backgrounds.
Need something not on this page?
For press and media enquiries, write to [email protected].
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