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Mails · Brand

Flaxxa Mails brand guidelines.

Every email account you own, in one calm inbox: read, found and answered from the right address.

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Colour

Mails palette.

Tokens are exposed as CSS variables under [data-product="mails"]. Tailwind utilities like bg-flx-brand resolve through these tokens, so the same component layer themes correctly across every product.

on-dark

Brand Primary

#1059ED

--flx-brand-primary

bg-flx-brand

on-dark

Brand Accent

#3B82F6

--flx-brand-accent

text-flx-brand-accent

on-light

Brand Soft

#DBEAFE

--flx-brand-soft

bg-flx-brand-soft

on-dark

Brand Ring

#60A5FA

--flx-brand-ring

ring-flx-brand-ring

Typography

Three families, one type scale.

Mails inherits the ecosystem typeface stack — only the colour palette changes per product.

Display & headlines

Plus Jakarta Sans

Aa Bb Cc 123

font-flx-display

Weights: 500 / 600 / 700 / 800

Tracking: -0.022em

Body & UI

Inter

Aa Bb Cc 123

font-flx-sans

Weights: 400 / 500 / 600 / 700

Tracking: normal

Code & data

JetBrains Mono

Aa Bb Cc 123

font-flx-mono

Weights: 400 / 500 / 600

Tracking: normal

Type scale

  • Display XL

    text-flx-display-xl

    Marketing hero

  • Display LG

    text-flx-display-lg

    Interior page hero

  • Display MD

    text-flx-display-md

    Section heading

  • EYEBROW LABEL

    text-flx-eyebrow

    Pre-title kicker

Voice & tone

How Mails sounds.

Four principles every piece of Mails copy passes through — from a tooltip to a press release.

01

Operator-first

We talk to the person doing the work, not the person buying for the team. Concrete verbs over corporate nouns.

Do

"The copilot suggests a reply from your help articles; an agent reads it and sends it."

Don't

"Our enterprise-grade AI-powered solution streamlines your customer experience workflow."

02

Quantified, not vague

A claim worth making is a claim worth measuring. Lead with the number, name the trade-off, then explain.

Do

"Every ticket shows its time to first reply, so you can see which ones waited longest."

Don't

"Lightning-fast responses powered by best-in-class AI."

03

No vendor theatre

No buzzwords, no synergies, no "AI-powered" without saying which model and what it costs. Plain language wins.

Do

"Suggested replies are drafted from your saved answers. Each one uses AI credits from your workspace balance."

Don't

"Cutting-edge generative AI revolutionising the support paradigm."

04

One ecosystem

Every product carries the Flaxxa Core brand on its back. Colour shifts per product; voice and trust do not.

Do

"Built on Flaxxa. One login, one audit log and one bill across Desk, CRM and AI."

Don't

"Best-of-breed integrations with the Flaxxa product family."

In context

A button worth a thousand words.

Drop a button, a card, and a callout — any Flaxxa component renders in the Mails theme automatically when the page sits inside [data-product="mails"].

Primary CTA

Soft callout

New: per-product themes ship today.

Focus ring

Status badge

Live

Selected pill

OpenAwaitingResolved
Brand FAQ

Flaxxa Mails brand: common questions

Frequently asked questions

In the Downloads section of this page. The Flaxxa Mails logo file downloads directly; the palette and typefaces are listed beside it.

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