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Writer guide · Updated 5 November 2026
How to choose an AI writing tool for your team.
To choose an AI writing tool, start with what you write most, then test each tool on one real piece: check how it learns your product and voice, whether it researches and shows sources, how it handles facts it can't back up, how it scores for search, where it publishes and what the piece really cost.
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Everything Writer ships with.
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Four studios
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Brand Intelligence
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Guided write flow
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Publish and API
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01 / 04
What kinds of AI writing tools are there?
- Chat assistants: one prompt, one answer, for anything.
- Template tools: short-form copy from fill-in-the-blank templates.
- SEO writers: articles shaped around a keyword, often with a content score.
- Marketing platforms: brand voice, campaigns and agents for large teams.
- Grounded writers: write from your own facts and research, and check claims.
02 / 04
What should you test before you buy?
Sources
Can you see where each fact came from, and click through to check?
Made-up facts
Plant a question it can't know. Does it invent an answer or say it doesn't know?
Voice
Give it three samples of your writing. Does the draft sound like you?
SEO fields
Title, meta, slug, FAQ and structured data, written or left to you?
Workflow
Publishing to your CMS, team review, export and an API if you need one.
03 / 04
How are AI writing tools priced?
Tools charge by seats, by words, by articles a month, by credits, or a mix. Research, images and AI-visibility checks are often extra or kept for higher plans. Work out the cost of the volume you will actually write, including revisions, rather than comparing starting prices.
Flaxxa Writer is included on Flaxxa plans and its AI work is paid in AI credits, with an estimate before each piece runs; the pricing page shows the plans.
04 / 04
Which tool fits which team?
- A solo marketer writing occasional posts may be fine with a chat assistant and careful checking.
- An SEO team publishing weekly wants research, scoring and publishing to the CMS.
- An agency needs separate brands, voices and sites per client.
- A product team writing claims about its own product needs grounding and fact-checking most of all.
FAQ
AI writing tools: common questions
One that researches each article, writes the SEO fields, scores the draft and publishes to your CMS. Compare those on one real article rather than on feature lists.
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Writer features for this
Brand Intelligence
Teach an AI writer your brand from your site, files and documents. It keeps cited product, proof and audience facts, your offers and your voice.
Claims report
After drafting, Flaxxa Writer lists every factual claim and checks it against its source. Anything it can't trace is flagged, with one-click cut or soften.
Four studios
An AI copywriting tool with four studios: long-form articles, sales pages, ad copy within each platform's limits, and email sequences, in your voice.
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