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Writer guide · Updated 5 November 2026
What is AEO, and how do you track your AI visibility?
AEO, answer engine optimisation, is the work of getting your brand named and cited when people ask AI assistants and AI search a question. You track it by asking the questions your buyers ask, regularly, and recording whether your brand is named, which competitors are named instead, and which sites are cited.
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01 / 04
What is answer engine optimisation?
More people now ask an AI assistant instead of scrolling a list of links. The assistant answers in a paragraph and names a few products or sources. AEO is about being one of those names.
You will also see GEO (generative engine optimisation) and "AI visibility". The terms overlap: all three are about how AI answers describe and cite you.
02 / 04
How is AEO different from SEO?
SEO aims for a high position in a list of results. AEO aims for a mention inside an answer. The foundations are shared: clear, accurate, well-structured pages that answer real questions. AEO adds a few habits: a direct answer near the top of each page, facts in plain sentences that are easy to quote, consistent naming of your brand, and being described on other sites the assistants read.
03 / 04
How do you track whether AI assistants mention your brand?
Ask them regularly
AI answers change, so ask the same questions on a schedule, both from the model's memory and with live web results.
Record what comes back
Whether you are named and where, which competitors are named, which sites are cited, and anything said about you that is wrong.
Act on the gaps
Write or fix the pages that answer the questions where you are missing or misdescribed.
04 / 04
How does Flaxxa Writer track AI visibility?
For each brand you add the questions to watch, or let Writer suggest them. Every week by default, each question is asked to an AI model twice from its own knowledge and twice with live web search results. Writer records whether your brand is named and where, the competitors named instead, the sources cited, whether your own site is cited, the tone, and any wrong statements, and owners get a weekly note.
It checks with the AI model the platform runs, not inside ChatGPT, Perplexity or Gemini themselves, so treat it as a steady signal of how AI describes you rather than an exact copy of one assistant's answer. Your plan sets how many questions you can track.
FAQ
AEO: common questions
Nearly. Both are about how AI-generated answers mention and cite you. AEO is often used for answer boxes and assistants, GEO for generative AI search, but most people use them interchangeably.
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