What is a UTM template?

A rule that adds tracking parameters to every link in a post, such as utm_source={network}&utm_medium=social, so your web analytics show which network and brand sent each visit. Links that already have UTM parameters are left as they are.

Can the AI follow each brand's voice?

Yes. A Brand Tag's tone, notes and hashtags are given to the AI whenever that tag is picked, and its logo can be added to AI images.

Is there a limit on Brand Tags?

Plans can set one; the pricing page shows each plan's limits.

Social · Brand Tags

Manage multiple brands and client accounts, and stay on brand.

Brand Tags let you manage multiple brands and client accounts in one Flaxxa Social workspace. Each tag groups the right accounts and carries the brand's tone, notes, default hashtags, first comment, link and a UTM template, so picking it in the composer selects the accounts and applies the rules for you.

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AI images Photo · 1:1

Paid in AI creditsCharged on a result

Selects the accounts: One click
Tone and notes for AI: Voice
Tags every link: UTM
Hashtags, first comment: Defaults

01 / 04

Why does posting for many brands go wrong?

Rules in people's heads

The voice, the hashtags, the link tagging: all remembered, so all sometimes forgotten.

One long account list

Without groups, every account blurs together and a post lands on the wrong client.

Untagged links

Links without UTM parameters can't be traced back to the post that sent the visit.

02 / 04

How do Brand Tags work?

Group the accounts

Put a brand's or a client's accounts in one tag with its own colour.

Set the voice

A tone and notes the AI follows, and the brand's hashtags.

Set the defaults

A first comment, a link and a UTM template for the brand.

Pick the tag

In the composer, one click selects the accounts and applies the rest.

03 / 04

What can a Brand Tag hold?

A brand's rules, carried for you.

Accounts

The right accounts under one tag.

Tone and notes

How the brand writes, for the AI.

Default hashtags

Offered on every post for the brand.

Default first comment

Filled in where the network supports it.

UTM template

Every link tagged with the network and the brand.

Logo

Placed on AI images when you ask.

04 / 04

What changes with Brand Tags?

On brand by default.

No mix-ups

Each post goes to the right brand's accounts.

Consistent

Hashtags and tone travel with the tag.

Traceable

UTM on every link, automatically.

Keep exploring

More Social capabilities

AI caption generator

Generate social media captions with AI: three options from a brief or link, one caption rewritten per network, and quick rewrites and translation.

Social media calendar

A social media content calendar for every account: month, week and next-14-days views, drag to reschedule, free queue times and gaps per brand at a glance.

Cross-posting

Post to multiple social media accounts at once: one composer, a caption per network, a preview per account and checks before anything goes out.

FAQ

Brand Tags: common questions

In Flaxxa Social, create a Brand Tag for each brand or client and add its accounts. Picking the tag in the composer selects all of them and applies the brand's hashtags, first comment, link tracking and tone.

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Spin up a workspace and put Brand Tags through its paces.

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