Start from your data
Look at your best posts of the last month on each network and note the day and hour they went out.
Social guide · Updated 5 November 2026
How to find the best time to post on social media.
The best time to post on social media is when your own audience is online and responding, which differs by network, industry and time zone. Find it by checking when your past posts did best, testing a few posting times for a few weeks, and keeping the times that win in a regular posting queue.
No credit card
Free plan
Cancel anytime
flaxxa.com / product / social / features
Capabilities
Everything Social ships with.
◉
One composer, every network
◇
AI captions and images
✦
Brand Tags
⌬
Calendar, queue and analytics
The full feature list→ Start free
02 / 05
How do you find your best posting time?
Pick a few times
Choose two or three posting times per network to test, including one you haven't tried.
Test for a few weeks
Post similar content at those times so the time, not the topic, is what changes.
Compare and keep the winners
Compare views and engagement per post, keep the times that do best, and test again every few months.
03 / 05
What affects the best time to post?
- Your audience's time zone, which may not be yours.
- The network: people use LinkedIn, Instagram and Pinterest at different moments of the day.
- Your industry and audience: office workers, parents, students and shoppers keep different hours.
- How often you post: posts too close together on one account compete with each other.
- Seasons and events, such as holidays, sales periods and launches.
04 / 05
Does posting time matter more than content?
No. A good post at an average time usually beats a weak post at the perfect time. Timing helps a post get its first reactions, which is why it is worth testing, but it can't rescue content your audience doesn't care about.
FAQ
Best time to post: common questions
It depends on your followers. Look at when your best Instagram posts of the last month went out, test two or three times for a few weeks, and keep the time that gets the most views and engagement.
Put it to work
Social features for this
Social media analytics
Social media analytics for Facebook, Instagram, Threads, LinkedIn Pages, Pinterest and Google Business Profile: followers, views and engagement.
Social media scheduler
Schedule social media posts for any date and time, or add them to a queue that fills your own posting times. Sent on time through each network's API.
Social media calendar
A social media content calendar for every account: month, week and next-14-days views, drag to reschedule, free queue times and gaps per brand at a glance.
Get started in minutes
Try Flaxxa Social free.
Start on the Free plan, no credit card needed.
Free plan · No credit card · Cancel anytime