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Webinar guide · Updated 5 November 2026

How to host a webinar, step by step.

To host a webinar, choose a topic and a format (live or automated), pick webinar software, build a registration page, send reminders, rehearse with your co-hosts, present with polls and Q&A, then follow up with the replay. Most of the work happens before you go live.

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Capabilities

Everything Webinar ships with.

◉

Six webinar types

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Registration and reminders

✦

A room that engages

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Recording, analytics and API

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What do you need to host a webinar?

A topic people want to learn about, webinar software, a computer with a webcam and a headset or microphone, a quiet room with steady light, and a reliable internet connection. A co-host to watch the chat and questions makes a live session much easier.

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How do you host a webinar, step by step?

01

Pick the topic and promise

One problem your audience has, and what they will be able to do after watching.

02

Choose the format

Live for launches and Q&A; evergreen, just-in-time or on-demand for content you will repeat.

03

Build the registration page

Title, date and timezone, presenter, three things they will learn, a short form.

04

Set up reminders

A confirmation with a calendar file, a reminder the day before and an hour before, and a replay email afterwards.

05

Prepare the room

Slides, a poll for the first five minutes, the offer or next step, handouts, and a rehearsal with co-hosts.

06

Present and engage

Start on time, run the poll, take questions throughout, bring someone on stage, show the call to action.

07

Follow up

Send the replay, a different message to no-shows and to those who stayed, and read where people dropped off.

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How long should a webinar be?

Most webinars run 30 to 60 minutes, often about 40 minutes of content and 10 to 20 minutes of questions. Shorter suits a product demo; longer suits a workshop. Watch the drop-off curve after each session and cut the parts where people leave.

04 / 05

How do you get people to attend?

  • Promote it for one to two weeks through email, social posts and your website.
  • Keep the form short: name and email are often enough.
  • Send a calendar file with the confirmation so it lands in their day.
  • Remind people the day before and an hour before.
  • Offer a replay, or run it evergreen so there is always a session soon.

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How do you host a webinar with Flaxxa Webinar?

Create a webinar and pick its type, build the registration page from a template, and add reminder and follow-up emails. Invite co-hosts by email, prepare polls, calls to action and handouts, and present from the browser with your camera and screen. Record the session to email the replay or reuse it as an evergreen webinar, then read the funnel and drop-off curve.

FAQ

Hosting a webinar: common questions

Frequently asked questions

Many webinar tools have a free plan or trial with limits on attendees, length or features. Check the limits before you promote a session.

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