Pick the topic and promise
One problem your audience has, and what they will be able to do after watching.
To host a webinar, choose a topic and a format (live or automated), pick webinar software, build a registration page, send reminders, rehearse with your co-hosts, present with polls and Q&A, then follow up with the replay. Most of the work happens before you go live.
Capabilities
Everything Webinar ships with.
Six webinar types
Registration and reminders
A room that engages
Recording, analytics and API
01 / 05
A topic people want to learn about, webinar software, a computer with a webcam and a headset or microphone, a quiet room with steady light, and a reliable internet connection. A co-host to watch the chat and questions makes a live session much easier.
02 / 05
One problem your audience has, and what they will be able to do after watching.
Live for launches and Q&A; evergreen, just-in-time or on-demand for content you will repeat.
Title, date and timezone, presenter, three things they will learn, a short form.
A confirmation with a calendar file, a reminder the day before and an hour before, and a replay email afterwards.
Slides, a poll for the first five minutes, the offer or next step, handouts, and a rehearsal with co-hosts.
Start on time, run the poll, take questions throughout, bring someone on stage, show the call to action.
Send the replay, a different message to no-shows and to those who stayed, and read where people dropped off.
03 / 05
Most webinars run 30 to 60 minutes, often about 40 minutes of content and 10 to 20 minutes of questions. Shorter suits a product demo; longer suits a workshop. Watch the drop-off curve after each session and cut the parts where people leave.
04 / 05
05 / 05
Create a webinar and pick its type, build the registration page from a template, and add reminder and follow-up emails. Invite co-hosts by email, prepare polls, calls to action and handouts, and present from the browser with your camera and screen. Record the session to email the replay or reuse it as an evergreen webinar, then read the funnel and drop-off curve.

Many webinar tools have a free plan or trial with limits on attendees, length or features. Check the limits before you promote a session.
Put it to work
Host live webinars from the browser: camera, screen sharing, co-hosts, attendees on stage, recording, and simulcast to YouTube or any RTMP address.
Build a webinar registration page in your brand with templates and custom fields, embed the form on your site, and send confirmations and email reminders.
Automatic webinar reminder emails: a confirmation with a calendar file, reminders before the session and follow-ups after it, sent by who attended.
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