A calendar file
Put the session into their calendar at the moment they register.
To increase webinar attendance, make it easy to say yes and hard to forget: a short form, a calendar file in the confirmation, reminders the day before and an hour before, a time that suits your audience's timezone, and a replay or just-in-time session for people who can't make it.
Capabilities
Everything Webinar ships with.
Six webinar types
Registration and reminders
A room that engages
Recording, analytics and API
01 / 05
Most no-shows meant to come. They registered days earlier, the webinar never made it into their calendar, something else came up at that hour, or they planned to watch the replay instead. Each reason has a fix.
02 / 05
Put the session into their calendar at the moment they register.
A reminder the day before and an hour before, and one as you start.
Name and email; each extra field costs sign-ups.
Pick a time in your audience's timezone, or offer several showtimes.
Just-in-time sessions start minutes after sign-up.
A live Q&A, a handout or an offer only for attendees.
03 / 05
Send the confirmation straight away with a calendar file. For a webinar a week or more ahead, add a reminder a few days before. Then remind people the day before, an hour before and as you start. Afterwards, send the replay to everyone, with a different message to those who missed it.
04 / 05
05 / 05
Every registrant gets a confirmation with a calendar file. Live webinars send reminders about an hour and ten minutes before the start, and you can add any reminders and follow-ups you like, sent only to people who missed it, left early or finished. Evergreen showtimes and just-in-time sessions mean there is always a session soon.

It varies a lot by audience, topic and how far ahead people registered. Track your own rate over time and test changes such as reminder timing or session times.
Put it to work
Automatic webinar reminder emails: a confirmation with a calendar file, reminders before the session and follow-ups after it, sent by who attended.
Just-in-time webinars start a set number of minutes after each person registers, five by default, while interest is high, with offers on cue.
Build a webinar registration page in your brand with templates and custom fields, embed the form on your site, and send confirmations and email reminders.
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