First in, first called
Leads get worked in arrival order, not by how good they are.
CRM · Lead Scoring
Lead scoring software that uses your own rules.
Lead scoring ranks leads by how likely they are to buy, so your team calls the best ones first. Flaxxa CRM scores leads with rules you write: points for the fields and values that matter to you, summed into a score and a hot, warm or cold band you can filter, sort and automate on.
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Capabilities
Everything CRM ships with.
◉
Lead management
◇
Pipelines & deals
✦
Stage automations
⌬
Sequences
◐
Scoring & forecasts
▣
Quotes, meetings & API
The full feature list→ Start free
- Field, condition, points
- Rules
- Hot, warm, cold
- 3 bands
- All leads in one go
- Rescore
- No black box
- Transparent
01 / 04
Why score leads at all?
Gut feel
Each rep has their own idea of a good lead.
Hot leads go cold
The best lead of the week waits behind twenty poor ones.
02 / 04
How do you set up lead scoring in Flaxxa CRM?
Pick the signals
Decide which fields predict a good lead: source, company, title, custom fields.
Write rules
Each rule is a field, an operator such as equals, contains or greater than, and points.
Score and band
Leads are scored and banded hot, warm or cold.
Act on it
Sort by score, filter by band, and use the score in automations.
03 / 04
What can scoring rules check?
Any lead field
Including your own custom fields.
Many operators
Equals, not equals, greater or less than, contains, in a list, matches a pattern, exists.
Positive or negative
Add points for good signals and take them away for poor ones.
Order and on/off
Order rules and switch them off without deleting them.
Rescore all
Recompute every open lead after you change the rules.
Score events
Each new score can feed automations and webhooks.
04 / 04
What changes when leads are scored?
Best leads first
Hot leads rise to the top.
One definition
The team agrees what good looks like.
Explainable
Every point comes from a rule you wrote.
Keep exploring
More CRM capabilities
Lead Management
Lead management software: capture leads by CSV, API or by hand, dedupe on email, phone or your id, assign owners, qualify and convert leads into deals.
Sales Automation
CRM workflow automation: when a lead is created, moves stage or is qualified, assign it, tag it, create a task, enrol it in a sequence or call a webhook.
Sales Sequences
Sales email sequences inside your CRM: timed email and WhatsApp template steps with merge fields, started by hand, on qualification or on a deal stage.
FAQ
Lead Scoring: common questions
Giving each lead a number that reflects how likely it is to buy, based on signals such as its source, company size or the plan it signed up for. Sales then calls the highest scores first.
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Spin up a workspace and put Lead Scoring through its paces.
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