Emails go unread
Many leads read a WhatsApp message long before they open an email.
CRM · WhatsApp CRM
A CRM with WhatsApp follow-ups built into sequences.
A WhatsApp CRM lets you follow up with leads on WhatsApp from the same place you track them. With Flaxxa WAPI connected, Flaxxa CRM sequences send Meta-approved WhatsApp templates from your number with the lead's details filled in, and inbound WhatsApp messages from known contacts land on their timeline.
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Capabilities
Everything CRM ships with.
◉
Lead management
◇
Pipelines & deals
✦
Stage automations
⌬
Sequences
◐
Scoring & forecasts
▣
Quotes, meetings & API
The full feature list→ Start free
- Meta-approved
- Templates
- Filled from lead fields
- Variables
- Logged on the timeline
- Inbound
- Skipped automatically
- Opt-outs
01 / 04
Why follow up on WhatsApp?
Personal phones
Reps message leads from their own phones, and the history leaves with them.
No record
WhatsApp conversations never reach the CRM.
02 / 04
How does WhatsApp work with Flaxxa CRM?
Connect Flaxxa WAPI
Connect your WhatsApp Business number and get templates approved by Meta.
Add a WhatsApp step
In a sequence, choose an approved template and map its variables to lead fields.
It sends on schedule
Each enrolled lead gets the template from your number when the step is due.
Replies are logged
Inbound messages from known contacts are added to their timeline.
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What can you do with WhatsApp in Flaxxa CRM?
Template steps
Approved templates in any sequence, between email and wait steps.
Mapped variables
Template variables filled from merge fields such as first name.
Your number
Sent from the WhatsApp number connected in Flaxxa WAPI.
Inbound logging
Messages from known contacts on the lead or contact timeline.
Opt-out flags
Contacts marked as opted out are skipped.
Step log
Each send recorded as sent, skipped or failed.
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What changes when WhatsApp is part of the CRM?
Reach people where they reply
WhatsApp in the same sequence as email.
Company number
Messages from your business number, not a rep's phone.
History kept
Inbound messages on the record.
Keep exploring
More CRM capabilities
Sales Sequences
Sales email sequences inside your CRM: timed email and WhatsApp template steps with merge fields, started by hand, on qualification or on a deal stage.
Sales Automation
CRM workflow automation: when a lead is created, moves stage or is qualified, assign it, tag it, create a task, enrol it in a sequence or call a webhook.
Lead Management
Lead management software: capture leads by CSV, API or by hand, dedupe on email, phone or your id, assign owners, qualify and convert leads into deals.
FAQ
WhatsApp CRM: common questions
Yes, when Flaxxa WAPI is connected. Sequence steps can send a Meta-approved WhatsApp template from your connected number, with its variables filled from the lead's fields.
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Spin up a workspace and put WhatsApp CRM through its paces.
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